Firm
Not a vendor.
You don’t have to switch.
Practices stay on software they already hate because switching hurts more. We write who should not be on the shortlist.
Who we are
Operators who know specialty EHR sales, onboarding pain, and competitive angles from inside the market, and who left the vendor seat.
What we’ve seen fail
- Photo archive that does not survive export (before/after is the product).
- Package / membership billing that does not match the payment processor.
- The EHR is live. The desk still doesn’t trust it for the actual day.
- Injectables / device / retail inventory the EHR cannot hold as system of record.
- Training week with no desk coverage — go-live that is really a silent shutdown.
- Week-one cash: charges, packages, and deposits that do not post.
We have sat on the vendor side of this market. That is why the clinic pays and why we do not represent a system. Alumni status at any one vendor is not the product. Coverage is multi-vendor on purpose.
What we sell when it’s this year
Clinic-paid Decide, Ready, and Move. Research interviews first. Vendor AR only after a public method and clinic credibility.
Phone line
We don’t sell EHRs. Sometimes the recommendation is stay.