Firm

Not a vendor.
You don’t have to switch.

Practices stay on software they already hate because switching hurts more. We write who should not be on the shortlist.

Evaluation room
Fig. 02 · Room

Who we are

Operators who know specialty EHR sales, onboarding pain, and competitive angles from inside the market, and who left the vendor seat.

What we’ve seen fail

  • Photo archive that does not survive export (before/after is the product).
  • Package / membership billing that does not match the payment processor.
  • The EHR is live. The desk still doesn’t trust it for the actual day.
  • Injectables / device / retail inventory the EHR cannot hold as system of record.
  • Training week with no desk coverage — go-live that is really a silent shutdown.
  • Week-one cash: charges, packages, and deposits that do not post.

We have sat on the vendor side of this market. That is why the clinic pays and why we do not represent a system. Alumni status at any one vendor is not the product. Coverage is multi-vendor on purpose.

What we sell when it’s this year

Clinic-paid Decide, Ready, and Move. Research interviews first. Vendor AR only after a public method and clinic credibility.

Phone line

We don’t sell EHRs. Sometimes the recommendation is stay.

Paper coverage notes on wall
Fig. 04 · Coverage notes